Monthly Archives: May 2016

FTC: Sponsored Search Results Need To Be Clearer

The Federal Trade Commission (FTC) has been reaching out to major search engine companies like Google and Microsoft in an effort to bring attention to the problem of distinguishing sponsored search results (advertising) from natural, organic search results. As someone who … Continue reading

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How Zebra Mussels have Changed the Way we Need to View Networks

This is a zebra mussel.  While diminutive in size, it is a predatory, invasive species that severely affects the ecology of any locale it is distributed to. And it’s also changed the way we need to think about networks. Recently, a team … Continue reading

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Power grid upgrades may cause blackouts, warns Braess’s paradox

This article summarizes a recently-published article in the New Journal of Physics, which focuses on Braess’s paradox as it pertains to power grids in cities. As we learned in class, Braess’s paradox can be summed up as the idea that … Continue reading

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In Twitter We Trust

What candidate has appeared the most on your Facebook or Twitter news feed? A man by the name of Andrés Sepúlveda has spent the past 8 years of this life swaying elections across Latin America in favor of conservative candidates. … Continue reading

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Search Engine Optimization Industry

In the last decade, there has been a tremendous surge of interest in Internet search engines, both as information-seeking vehicles and as an online advertising media. There are two types of online advertisement associated with Internet search engines: paid placement … Continue reading

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Bandwagoning, Gambling, and Information Cascades in the NBA

Anyone who follows professional sports is sure to be well acquainted with the term “bandwagoner.” Those who have always loved one team and could never conceive of changing sneer at those who so willingly change their sports allegiances. There’s something … Continue reading

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Tripadvisor and Yelp- making businesses go big or fail

I’m an avid user of both Tripadvisor and Yelp and anytime I walk into a restaurant, book a hotel, or use a service I always check the reviews on one of these websites. Yet, when writing one of my most … Continue reading

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Chinese Search Engine to Restrict Sponsored Search

The Chinese search engine, Baidu, said it will restrict the number of sponsored search results to 30 percept of a results page in order to fight fraud after the death of student led the government to review its operations. In … Continue reading

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Keyword Sponsored App Search: A Potential Win-Win Situation

Apple has recently announced that they have constructed a team of roughly 100 engineers to find a way to improve the cluttered App Store. Bloomberg News reports that the team was created in response to backlash from developers over how the App … Continue reading

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Rich Get Richer Phenomenon in the Mobile App Market

The market for mobile apps is relatively new, and it continues to grow at a rapid pace. By 2020, the mobile application market is expected to be a $77 billion industry (https://www.entrepreneur.com/article/236832).  A quintessential characteristic of these app marketplaces (iOS … Continue reading

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