In the spirit of observing and studying networks I wanted to find an article (yes, it may have appeared to be click bait at the time) that would contradict what we learned so that I could make an argument against it. What I found just confirmed my learning. Here is what I found on the article titled “25 Ways to Increase Traffic to Your Website”, was it all about Hubs and Authorities scores, PageRank, the number of links pointing towards it? Not exactly, at least it wasn’t stated directly. These are the multiple strategies and pieces of advice I found somewhat revealing.
The first word of advice was advertise to build your brand and specially look to include keywords that are highly searched that somehow relate to your website. This way when people search this keyword they will unintentionally come across your website and give it a look. Which in effect makes sense to me, I myself can identify with the average web surfer who is not sure what they want or what they are looking for until they see it in front of them. The next way was advertising and becoming prevalent across all different social medias: Facebook, Yelp, Pinterest, Twitter, etc. These forms of advertising are free and and many users are active on them. This past weekend my friend and I ate at Anoush’s Indian Cuisine in SF and then were hounded by the owner to write a review for them on Yelp. This was a real life encounter of a business’ sense of the importance of word of mouth through social media. But through the MSE 135 lens, I see how important being present on all different forms of social media can be. I mean the more links from hub websites to yours would theoretically bring your restaurant to the front of Yelp and even Google when searching for “Indian food near me” (that included with paying Yelp and Google)— it did work to attract my friend and me. This upcoming reason surprised me, apparently making a blog on your website will also increase web traffic. This invites guest bloggers to submit their reviews and return to read others from bloggers they follow. If these people are reputable bloggers then their readers will follow them giving you new visitors on your website. Moving on, another great method of increasing web traffic is to link internally because it helps with search engine optimization. This reason confused me initially because I remember in class how we brought up the question “if making a bunch of links to your website would increase its authority score, then why not make a bunch of websites that would link to yours?”. The answer to this was that the websites that link to yours must be credible themselves and be linked to themselves. So why would links within your own website increase your search engine optimization? I assume for three reasons, if makes it easier to use, it shows authority within the website itself, and it keeps the reader on the website because they become aware of different parts of the website they didn’t know about. Another way to increase web traffic is to research the different social media websites where you can observe the activity of your customers. For example, on Twitter vs Facebook, which website does you information get shared on more or retweeted? The winner of these two is where you should focus your advertising.
To be honest the main points this article point out that to increase web traffic through being prevalent on social media platforms, links within the blog, blogging, all come back to the theory of PageRank and Hubs and Authorities that we have learned in class. To increase web traffic and become reputable, have a website that is linked to by many others, a website that is linked by pages that are linked by other important pages. My only question is whether or not Facebook, Twitter, Pinterest, etc— are these important pages? Does linking your page from these (or from a celebrity’s page) increase the importance of your page? I have a couple contradicting thoughts. The first, is a person with 20 million followers who tweets out “Go to Nike.com and order the Janoksi’s” will obviously attract traffic to the website but at the same time, posting from a social media website like Facebook cannot be very reputable since it allows anyone to post.